Vivek Bharadwaj

Chief Information Officer Happy Socks

Vivek Bharadwaj is the Chief Information Officer at Happy Socks, a global lifestyle and novelty socks brand, where he leads the company’s technology, data, product development and growth marketing portfolios. With over 18 years of experience spanning data, AI, commercial leadership, and product development, Vivek’s approach combines analytical insights with actionable strategies to build better customer experiences, boost business performance and drive innovation. Prior to joining Happy Socks, he held senior leadership roles at Hudson’s Bay in Canada, where he led teams building machine learning algorithms for customer and media optimization. Before that, he was Co-founder and Chief Product Officer of an e-commerce search and recommendation startup Splashup Splashup in Sydney Australia.

Day One: Wednesday, May 7, 2025

12:35 PM KEYNOTE PANEL: How Being Data-Junkies Makes Us Better Retailers

Learn from self-described data junkies—with a focus on the accumulation, measurement and actioning of data—how data continues to transform their business. This session provides a glimpse into not only what you can achieve with your data today, but also gives a glimpse into how to best utilize your data in the future.

Using data to support CMOs and marketing strategies by applying customer data and analytics to personalize offerings and communications
Tailoring omnichannel experiences for repeat customers based on buying behaviors
Developing relationships with buyers and potential customers through the innovative collection and use of zero-party data
Knowing what works – and what to avoid – to structure effective online and omnichannel strategies

Day Two: Thursday, May 8, 2025

9:45 AM PANEL REMIX: Back To Basics: The Work Retailers Need to Do to Truly Put the Customer First

In 2024, 64% of CX leaders expected to have larger budgets for CX initiatives. But budgets for what? Where will the expenditures have the biggest impact and what do customers care about most? These retail titans discuss where they plan to focus their marketing dollars to create memorable experiences for their prospective and current customers.

Identifying what matters most to consumers and how they choose their brands
Using the right metrics to measure customer retention, loyalty and churn
Building trust to keep customer loyalty and build brand evangelism
Creating fully optimized, easy-to-use, and customer-centric websites and mobile experiences

Check out the incredible speaker line-up to see who will be joining Vivek.

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