Vivek Bharadwaj

Learn from self-described data junkies—with a focus on the accumulation, measurement and actioning of data—how data continues to transform their business. This session provides a glimpse into not only what you can achieve with your data today, but also gives a glimpse into how to best utilize your data in the future.

• Using data to support CMOs and marketing strategies by applying customer data and analytics to personalize offerings and communications
• Tailoring omnichannel experiences for repeat customers based on buying behaviors
• Developing relationships with buyers and potential customers through the innovative collection and use of zero-party data
• Knowing what works – and what to avoid – to structure effective online and omnichannel strategies  

In 2024, 64% of CX leaders expected to have larger budgets for CX initiatives. But budgets for what? Where will the expenditures have the biggest impact and what do customers care about most? These retail titans discuss where they plan to focus their marketing dollars to create memorable experiences for their prospective and current customers.

• Identifying what matters most to consumers and how they choose their brands
• Using the right metrics to measure customer retention, loyalty and churn
• Building trust to keep customer loyalty and build brand evangelism
• Creating fully optimized, easy-to-use, and customer-centric websites and mobile experiences