Wade Tonkin

Social shopping not only provides huge opportunities for retailers to engage with consumers in unique ways, it’s also a convenient form of shopping for consumers. And this way of shopping shows no signs of slowing: global sales through social media platforms were estimated at 992 billion dollars in 2022; forecasts suggest social commerce sales will reach 2.9 trillion dollars by 2026. Our panelists discuss how they utilize the surplus of social options to grow their brand and revenue.

• Leveraging the use of social influencers in campaigns
• Using social media for faster customer service
• Creating timely and educational content across platforms
• Harnessing the power of great reviews from happy customers