Wade Tonkin

Wade Tonkin

Global Affiliate Marketing Director Fanatics
Wade Tonkin

Turning Customer Connection into Measurable Impact

4:25 PM Panel Discussion: Making Performance and Brand Marketing Work in Sync to Drive Lasting Impact

How do you drive immediate growth without sacrificing long-term brand value in an era of rapid change and market disruption? In high-growth organizations, marketing teams constantly wrestle with the tension between performance-driven campaigns and brand-building initiatives. This panel brings CMOs and senior marketing leaders together to share frameworks, real-world case studies, and actionable strategies for:

  • Aligning growth and brand priorities to boost revenue and loyalty.
  • Expanding brand presence cost-effectively while diversifying channels.
  • Measuring success across the funnel and balancing short-term vs. long-term KPIs

Check out the incredible speaker line-up to see who will be joining Wade.

Download The Latest Agenda