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Success Story Iterable
David Rangel, COO, Iterable
David has been with Iterable since 2015 as COO and, formerly, the VP of Marketing. He has attended multiple eTail events during his time at Iterable (both large- and small-scale). In fact, by the end of 2017, David will have attended a total of eight eTail events.
Iterable, founded in 2013, is a modern growth marketing platform for marketers and mid-size enterprise B2C companies. It empowers growth marketers to create world-class user engagement campaigns throughout the marketing lifecycle, across all channels.
This is the only event that connects you with exact people you want to meet.
“eTail Connect is very targeted and brings in people who have actual buying power. The people who attend eTail Connect are exactly who we’re looking for, while at other events the attendees are one step removed. In a lot of other conferences, promises about the audience are made and are not delivered on.”
“Every person from every retailer is really what you guys promised, and that’s very different from a lot of other conferences.”
eTail Connect is the perfect event to showcase your product.
“The people that come to eTail Connect are *only* there because they're looking to invest in specific products. And this event puts you directly in front of them over 3 days. We have a good product, and all we need is a shot at someone who is in the position to buy. We have been to both large scale and small scale eTail events. They are very different, but we have benefitted from both.”
eTail Connect is worth the investment
“Ultimately, we measure our success at an event by the number of opportunities that result from it. What we mean by opportunities is not just a meeting, but a meeting that generates a follow up call. In terms of ROI, we know how much closing a deal is worth. I know how many people we’re meeting with one-on-one, and I know how many deals we need to close for it to be worth it. Ultimately, it’s a good outcome.”
Interested in sponsorship?
Sponsorship at WBR events, like eTail Connect and its associated programs, is a great way to put your organization in front of exactly who you want to meet.
Contact us for more information, and we’ll get back to you within 24-hours.