Ajit Sivadasan

Global Head, Vice President, and General Manager of eCommerce Lenovo

Ajit's mission is to deliver customer-centric and data-driven solutions that enhance Lenovo's brand loyalty, customer satisfaction, and competitive advantage. He is passionate about sharing best practices and insights on topics such as big data, predictive analytics, customer segmentation and targeting, user experience, customer journey, social and data-driven engagement marketing, and organizational agility and effectiveness. Ajit also serves as a board member and advisor for several industry and academic organizations, such as MCNC, Adobe, and Drucker School of Management.

Day One – Monday, May 6, 2024

12:15 PM KEYNOTE: Leveraging Growth Mindset to Drive Change

eCommerce and digital landscapes are constantly evolving. Adaptability and innovation are paramount for sustainable success. As the Global Head of eCommerce at Lenovo, Ajit Sivadasan manages all key aspects of Lenovo's global web strategy – including the overall digital strategy across their web presence in 36+ countries—and knows the keys to an agile and growth-based mindset. Join Ajit to discuss the power of a growth mindset and how to foster a culture of continuous improvement within eCommerce organizations. Ajit will share examples of companies who embraced and overcame challenges and his own experiences based on 18 years of transformation at Lenovo and over 25 years in the industry.

Customer-centric approaches to understanding and driving innovation
Fostering a culture that embraces change
The importance of experimentation and learning from failure

Check out the incredible speaker line-up to see who will be joining Ajit.

Download The Latest Agenda