Ajit Sivadasan

Global Head, Vice President, and General Manager of eCommerce Lenovo

Ajit's mission is to deliver customer-centric and data-driven solutions that enhance Lenovo's brand loyalty, customer satisfaction, and competitive advantage. He is passionate about sharing best practices and insights on topics such as big data, predictive analytics, customer segmentation and targeting, user experience, customer journey, social and data-driven engagement marketing, and organizational agility and effectiveness. Ajit also serves as a board member and advisor for several industry and academic organizations, such as MCNC, Adobe, and Drucker School of Management.