Alicia Littleton

Grab a seat at the table and take a deep dive with your retail peers on a topic of interest. This is the perfect opportunity to learn how others are working through challenges and implementing strategies to take digital to new heights. Walk away with fresh ideas to implement right away.

Table 1: What Younger Generations Want in Their Inbox (& What They Don't Want)

Led by: Colleen Waters, VP- e-Commerce, Steve Madden

Table 2: Merchandising in an AI World: Balancing Customer-Led + Traditional Merchandising for Better Personalization

Led by: Alicia Littleton, Director eCommerce, Gerber Childrenswear

Table 3: Cultivating Resiliency in Today’s Workforce: How to Manage eCommerce Talent Burnout

Led by: Kirsten Wallace, Director, Ecommerce Site, Columbia Sportswear Company

In order to reach a larger audience, there’s been a major shift towards marketplaces. It’s a great opportunity to take advantage of large amounts of new traffic and increased visibility. But it’s also imperative to understand the risks and rewards associated with these platforms. This mix of marketplace experts share their knowledge on:

• Continuing to own your brand message – and not watering it down
• Examining the biggest opportunities to capture new customers via marketplaces  
• Standing out and differentiating your brand from competitors (who are also selling your brand!)
•  Leveraging various marketplace channels effectively, to amplify your brand
• Explaining pitfalls and how to avoid them