Brad Power

Senior Director Digital Product & User Experience Kendra Scott

Experienced leader responsible for defining global vision and strategy in support of business and technology goals. Built high performing, cross-disciplined teams responsible for supply chain, in store and online experiences, product management, analytics, Ecommerce, social and customer care. Internal evangelist for emerging trends, best practices and global digital brand standards. Responsible for PnL budget, managed agency relationships, negotiated partnerships and guided product development including infrastructure and platform implementation.

Day Two: Thursday, May 8, 2025

4:15 PM PANEL DISCUSSION: Sale Completed, Now Let’s Get Started: Creating Optimal Post-Purchase Experience to Retain Customers

The post-purchase path is complex and fraught with new customer expectations. Listen in as top retailers discuss what they’re focused on to provide exceptional customer care after the sale, in order to gain loyalty. From efficient returns and exchanges, to tailoring message type and channels, to the best use of loyalty and rewards, these methodologies will help demonstrate that you care about the customer past the point of purchase.

Personalizing the messaging after the sale—what platform, how often and creating the ‘perfect content’
Offering tracking information that’s accurate and easy to access
Providing a streamlined return or exchange portal
Following up with customers with rewards, referral, and loyalty programs
Asking customers for feedback and joining your brand communities

Check out the incredible speaker line-up to see who will be joining Brad.

Download The Latest Agenda