Colleen Waters

VP of eCommerce Steve Madden

Colleen is the VP of E-Commerce at Steven Madden, Ltd. She focuses on delivering a customer centric path-to-purchase across a portfolio of brands including: Steve Madden, Dolce Vita, Betsey Johnson and Blondo. In addition to the DTC websites, Colleen also oversees the brand apps, marketplaces and social commerce- including Tik Tok Shop and Shop Simon among others- and launching key initiatives such as Buy with Prime. Colleen has 20 years retail experience with 12+ years in the digital space. Prior to joining Steve Madden, she worked at Victoria’s Secret, Hudson Bay Company, Lord & Taylor and Bloomingdale’s.

Day One: Wednesday, May 7, 2025

4:00 PM Reimagine Retail Roundtables

Grab a seat at the table and take a deep dive with your retail peers on a topic of interest. This is the perfect opportunity to learn how others are working through challenges and implementing strategies to take digital to new heights. Walk away with fresh ideas to implement right away.

Table 1: What Younger Generations Want in Their Inbox (& What They Don't Want)

Led by: Colleen Waters, VP- e-Commerce, Steve Madden

Table 2: Merchandising in an AI World: Balancing Customer-Led + Traditional Merchandising for Better Personalization

Led by: Alicia Littleton, Director eCommerce, Gerber Childrenswear

Table 3: The CX After-Party: Impacting Your Customers' Post-Purchase Experience

Led by: Tosin Kolade, Chief Operating Officer, Whisker

Table 4: Managing Returns In A Free Unlimited Returns Era

Juliana De Angulo, VP of eCommerce & Digital Marketing, Bajio Sunglasses

Day Three: Friday, May 9, 2025

9:15 AM Fireside Chat: The Customer is Always (Mostly) Right: Cultivating Social Proof for Your Brand

Nearly every customer will read reviews before they make an online purchase. Identifying the types of content that matter for your brand will help lead the charge to lean into the types of social impact that will help drive revenue. In this session, learn the ways to build trust and credibility online in order to increase sales.

Creating incentives for your customers to leave reviews and feedback
Partnering with the right influencers to increase authenticity for your brand
Highlighting the more favorable reviews
Creating awareness of your brand and building trust and credibility with your audience

Check out the incredible speaker line-up to see who will be joining Colleen.

Download The Latest Agenda