Colleen Waters

Grab a seat at the table and take a deep dive with your retail peers on a topic of interest. This is the perfect opportunity to learn how others are working through challenges and implementing strategies to take digital to new heights. Walk away with fresh ideas to implement right away.

Table 1: What Younger Generations Want in Their Inbox (& What They Don't Want)

Led by: Colleen Waters, VP- e-Commerce, Steve Madden

Table 2: Merchandising in an AI World: Balancing Customer-Led + Traditional Merchandising for Better Personalization

Led by: Alicia Littleton, Director eCommerce, Gerber Childrenswear

Table 3: Cultivating Resiliency in Today’s Workforce: How to Manage eCommerce Talent Burnout

Led by: Kirsten Wallace, Director, Ecommerce Site, Columbia Sportswear Company

Nearly every customer will read reviews before they make an online purchase. Identifying the types of content that matter for your brand will help lead the charge to lean into the types of social impact that will help drive revenue. In this session, learn the ways to build trust and credibility online in order to increase sales.

• Creating incentives for your customers to leave reviews and feedback
• Partnering with the right influencers to increase authenticity for your brand
• Highlighting the more favorable reviews
• Creating awareness of your brand and building trust and credibility with your audience