Colleen Waters

VP of eCommerce Steve Madden

Colleen is the VP of E-Commerce at Steven Madden, Ltd. She focuses on delivering a customer centric path-to-purchase across a portfolio of brands including: Steve Madden, Dolce Vita, Betsey Johnson and Blondo. In addition to the DTC websites, Colleen also oversees the brand apps, marketplaces and social commerce- including Tik Tok Shop and Shop Simon among others- and launching key initiatives such as Buy with Prime. Colleen has 20 years retail experience with 12+ years in the digital space. Prior to joining Steve Madden, she worked at Victoria’s Secret, Hudson Bay Company, Lord & Taylor and Bloomingdale’s.