Denna Singleton | eTail Connect East

eTail Connect East 2025

May 07 - 09, 2025

Hilton West Palm Beach, FL

Denna Singleton

SVP, Global Marketing and Portfolio Transformation FGX International

Denna has 20 years of experience across major consumer brands including Weight Watchers, Elizabeth Arden, Aveeno, and the NBA. She brings expertise in overall integrated consumer marketing and global strategic brand reinvention, skills she is excited to bring to FGX International’s many leading eyewear brands. She spent several years as part of the global marketing and digital groups at Elizabeth Arden, transforming the social media and influencer strategy and expanding the brand’s social media footprint to 15 countries.

Day Two: Thursday, May 8, 2025

7:40 AM Private Breakfast: Women in ReTail

This private breakfast brings talented women together to foster your passion for all things eCommerce as well as offer a fun, supportive place to learn from and encourage each other. It’s a great opportunity to make new connections as you share your knowledge and network.

This breakfast is only open to female retail executives.

5:35 PM Let's Discuss: What’s Missing From Your Digital Marketing Strategy? The Voice of DIVERSE Women

The gender gap in eCommerce marketing is often a significant oversight. While women make up a substantial portion of the global consumer base, their unique needs, preferences, buying behaviors and customer journey are often overlooked or underrepresented in marketing strategies.

This highlights an even larger internal issue at your organization: the missing voice of women during the decision-making process. This discussion digs into the issues women have had in the past, issues that are unresolved, and the rising opportunities to be heard in the industry.

  • Understanding the consumer buying power of women, especially within the ecommerce ecosystem
  • Diversity of the women as consumers, especially at different age demographics
  • Impact of these consumer buying behaviors and how they must be incorporated within digital marketing strategies
  • Women within digital marketing and importance of their voices as part of the industry
  • How to make sure that we are supportive of the professional career journeys of women within digital marketing (and your entire org) and what we all can do to support

Check out the incredible speaker line-up to see who will be joining Denna.

Download The Latest Agenda