Dorian Kendal

CMO Netlify

Dorian Kendal is a Chief Marketing Officer with extensive experience managing Marketing and global web teams at companies like Trulia, Unity, and now Netlify. He has felt the pain of campaigns and website changes being hamstrung by rigid, inflexible web platforms that make delivering on any Marketing campaign quickly often seem like an impossible endeavor. 

Day One – Monday, May 6, 2024

5:00 PM FIRESIDE CHAT: From Personalization to Personal: Navigating AI with Composable Architecture

The rapid advancement of AI is reshaping consumer expectations, making personalization a basic requirement for digital experiences. However, merely personalizing content is no longer sufficient. To truly stand out, brands must evolve their digital experiences to be highly individualized. They must be personal.

In this session, we'll explore three strategies for leveraging AI to create innovative customer experiences. We'll also explore how adopting a flexible, composable architecture can facilitate this transformation. Join us to hear firsthand from Spring's CEO, who has successfully implemented composable architecture and is now enjoying its substantial benefits.

Key discussions will include:

The transformative power of AI in customer understanding
How to extract sentiment and take native search to the next level
The full potential of composable architecture and how it facilitates AI adoption

Check out the incredible speaker line-up to see who will be joining Dorian.

Download The Latest Agenda