Erin Bonsang

The post-purchase path is complex and fraught with new customer expectations. Listen in as top retailers discuss what they’re focused on to provide exceptional customer care after the sale, in order to gain loyalty. From efficient returns and exchanges, to tailoring message type and channels, to the best use of loyalty and rewards, these methodologies will help demonstrate that you care about the customer past the point of purchase.

• Personalizing the messaging after the sale—what platform, how often and creating the ‘perfect content’
• Offering tracking information that’s accurate and easy to access
• Providing a streamlined return or exchange portal
• Following up with customers with rewards, referral, and loyalty programs
• Asking customers for feedback and joining your brand communities