Erin Cast

With the abundance of digital platforms and the advent of new ones always on the horizon, your marketing funnel looks more like a cyclone. It’s hard to know the best way to navigate these waters. When the goal is to increase sales and brand visibility you have to consider the wide range of methods and technologies—from email and social advertising to social media management and building a better site/mobile experience. This panel of retail experts discuss their success, their missteps and give best practices in a sea of choices.

• Creating experiences that are meaningful in the right platform
• Exploring the usefulness of all the channels for your brand
• Utilizing the channels for which they’re best suited (awareness, retargeting, etc)
• Monitoring for success and knowing when to pivot to another format

Nearly every customer will read reviews before they make an online purchase. Identifying the types of content that matter for your brand will help lead the charge to lean into the types of social impact that will help drive revenue. In this session, learn the ways to build trust and credibility online in order to increase sales.

• Creating incentives for your customers to leave reviews and feedback
• Partnering with the right influencers to increase authenticity for your brand
• Highlighting the more favorable reviews
• Creating awareness of your brand and building trust and credibility with your audience