Faraz Iqbal

Learn from self-described data junkies—with a focus on the accumulation, measurement and actioning of data—how data continues to transform their business. This session provides a glimpse into not only what you can achieve with your data today, but also gives a glimpse into how to best utilize your data in the future.

• Using data to support CMOs and marketing strategies by applying customer data and analytics to personalize offerings and communications
• Tailoring omnichannel experiences for repeat customers based on buying behaviors
• Developing relationships with buyers and potential customers through the innovative collection and use of zero-party data
• Knowing what works – and what to avoid – to structure effective online and omnichannel strategies  

eTail Connect East takes place at the almost half-waypoint for 2025; So, let’s check in and see how everyone is doing. What overhauls for customer experience did you have planned for this year and how are they going?

Retail leaders will discuss the changes they had in store for the year, how it’s going and how they may have to pivot to meet expectations. This session is intended to be interactive—so bring your war stories and your successes!