Faraz Iqbal | eTail Connect East

eTail Connect East 2025

May 07 - 09, 2025

Hilton West Palm Beach, FL

Faraz Iqbal

Chief Technology Officer Edible Arrangements

Faraz Iqbal is the Chief Technology Officer at Edible Brands®,, where he leverages over 25 years of technology and operations experience to enhance innovation and efficiency across the company's e-commerce, store technology and corporate platforms. He is adept at transforming technology organizations from cost centers to profit centers, with a special focus on SaaS and franchise technologies. Prior to joining Edible Brands, Faraz served as the Senior Vice President of Global Services at Zilliant, a leading tech company in Price Optimization and Revenue Management. He has also held the position of COO at Naranga, where his team was ranked second in Franchise Online Technology Services by Entrepreneur Magazine. Faraz holds a master’s degree in International Business from Fairfield University and a bachelor’s degree in Management Information Systems from Pace University. He is a certified Project Management Professional (PMP) and an alumnus of the Leadership Atlanta Class of 2020.Faraz is active in various non-profit initiatives and serves on multiple boards focusing on community and youth development. He resides in Tucker, Georgia, with his wife, four teenage children, and two cats.

Day One: Wednesday, May 7, 2025

12:35 PM KEYNOTE PANEL: How Being Data-Junkies Makes Us Better Retailers

Learn from self-described data junkies—with a focus on the accumulation, measurement and actioning of data—how data continues to transform their business. This session provides a glimpse into not only what you can achieve with your data today, but also gives a glimpse into how to best utilize your data in the future.

  • Using data to support CMOs and marketing strategies by applying customer data and analytics to personalize offerings and communications
  • Tailoring omnichannel experiences for repeat customers based on buying behaviors
  • Developing relationships with buyers and potential customers through the innovative collection and use of zero-party data
  • Knowing what works – and what to avoid – to structure effective online and omnichannel strategies  

1:55 PM TOWN HALL: The Mid-Year Check In: How Our Journey for a Better Journey is Going

eTail Connect East takes place at the almost half-waypoint for 2025; So, let’s check in and see how everyone is doing. What overhauls for customer experience did you have planned for this year and how are they going?

Retail leaders will discuss the changes they had in store for the year, how it’s going and how they may have to pivot to meet expectations. This session is intended to be interactive—so bring your war stories and your successes!

Check out the incredible speaker line-up to see who will be joining Faraz.

Download The Latest Agenda