Guy Burgstahler

In 2024, 64% of CX leaders expected to have larger budgets for CX initiatives. But budgets for what? Where will the expenditures have the biggest impact and what do customers care about most? These retail titans discuss where they plan to focus their marketing dollars to create memorable experiences for their prospective and current customers.

• Identifying what matters most to consumers and how they choose their brands
• Using the right metrics to measure customer retention, loyalty and churn
• Building trust to keep customer loyalty and build brand evangelism
• Creating fully optimized, easy-to-use, and customer-centric websites and mobile experiences

The introduction of immersive technology to your organizations will achieve many goals. It will personalize the shopping experience and offer customized, interactive journeys for the customer. But it not only creates memorable experience for shoppers, but these technologies can also analyze customer information in depth by analyzing previous purchases, browsing history, and choices. Learn how this top retailer developed a customer experience that shoppers will remember.

• Investing in technology that enables personalization
• Engaging customers with shopping experiences powered by AR and VR
• Differentiating yourself from competitors and gaining a competitive edge