Jean-Marx Mantilla

Sr Director, Digital Marketing SD Bullion

Jean-Marx is a true innovator in the eCommerce and digital marketing space, known for his transformative leadership and strategic vision in driving digital business growth. As the VP of eCommerce and Digital Marketing at SD Bullion, he has reshaped how investors purchase precious metals through the company's direct-to-consumer platform. Prior to this, as Senior Director of Digital Innovation at Lands' End, Jean-Marx played a key role in positioning the company as a leader in online women's apparel, contributing to significant growth and securing multiple awards from Gartner and Google. His unique ability to blend creativity with data-driven strategies has not only enhanced the brand's online presence but also boosted customer engagement and conversion rates, solidifying his reputation as a top leader in digital commerce.

Day Two: Thursday, May 8, 2025

3:35 PM Let's Discuss: Determining The Right Marketing Mix: Going From Choppy Waters to Smooth Sailing

With the abundance of digital platforms and the advent of new ones always on the horizon, your marketing funnel looks more like a cyclone. It’s hard to know the best way to navigate these waters. When the goal is to increase sales and brand visibility you have to consider the wide range of methods and technologies—from email and social advertising to social media management and building a better site/mobile experience. This panel of retail experts discuss their success, their missteps and give best practices in a sea of choices.

· Creating experiences that are meaningful in the right platform

· Exploring the usefulness of all the channels for your brand

· Utilizing the channels for which they’re best suited (awareness, retargeting, etc)

· Monitoring for success and knowing when to pivot to another format

Check out the incredible speaker line-up to see who will be joining Jean-Marx.

Download The Latest Agenda