Lisa Scheps

The gender gap in eCommerce marketing is often a significant oversight. While women make up a substantial portion of the global consumer base, their unique needs, preferences, buying behaviors and customer journey are often overlooked or underrepresented in marketing strategies.

This highlights an even larger internal issue at your organization: the missing voice of women during the decision-making process. This discussion digs into the issues women have had in the past, issues that are unresolved, and the rising opportunities to be heard in the industry.

• Understanding the consumer buying power of women, especially within the ecommerce ecosystem
• Diversity of the women as consumers, especially at different age demographics
• Impact of these consumer buying behaviors and how they must be incorporated within digital marketing strategies
• Women within digital marketing and importance of their voices as part of the industry
• How to make sure that we are supportive of the professional career journeys of women within digital marketing (and your entire org) and what we all can do to support

The introduction of immersive technology to your organizations will achieve many goals. It will personalize the shopping experience and offer customized, interactive journeys for the customer. But it not only creates memorable experience for shoppers, but these technologies can also analyze customer information in depth by analyzing previous purchases, browsing history, and choices. Learn how this top retailer developed a customer experience that shoppers will remember.

• Investing in technology that enables personalization
• Engaging customers with shopping experiences powered by AR and VR
• Differentiating yourself from competitors and gaining a competitive edge