Roshan Varma

In 2024, 64% of CX leaders expected to have larger budgets for CX initiatives. But budgets for what? Where will the expenditures have the biggest impact and what do customers care about most? These retail titans discuss where they plan to focus their marketing dollars to create memorable experiences for their prospective and current customers.

• Identifying what matters most to consumers and how they choose their brands
• Using the right metrics to measure customer retention, loyalty and churn
• Building trust to keep customer loyalty and build brand evangelism
• Creating fully optimized, easy-to-use, and customer-centric websites and mobile experiences