Ryan McClurkin

In today's hyper-competitive e-commerce landscape, sustainable growth hinges on maximizing Customer Lifetime Value. This session delves into the critical question: "How are your marketing efforts truly driving incremental future value?"

• Understanding the primary drivers in building a healthy lifetime value
• Nurturing your customer base and being able to measure it
• Identifying products that deliver high ROAS, low CACs, and high incremental future value