Zack Wenthe

Director of Customer Marketing and Thought Leadership Treasure Data

Zack Wenthe is the Customer Data Platform Evangelist for Treasure Data. He often speaks about the marketing and customer data industry at industry events, webinars, and virtual conferences. Having spent a majority of his career in marketing and marketing consulting working with large enterprise brands like Walmart, Nationwide Insurance, FedEx, and many more, Zack now gets to tell the CDP story to help marketing teams eliminate the friction caused by silos, inefficiencies, and lack of understanding of their true customers. Zack lives with his amazing wife and two kids on the bluffs of the Mississippi River and has one more who is away at college. Outside of work, Zack enjoys cooking, spending time with his kids, writing comedy, and maybe someday a screenplay.

Day Two – Tuesday, May 7, 2024

9:50 AM PANEL DISCUSSION: Becoming Truly Customer-Driven: Leveraging AI and ML

eCommerce is a critical driver of growth. With 7 out of 10 consumers expecting personalized ads and product recommendations, long gone are the days of one-size-fits-most digital strategies. In order to boost customer satisfaction, personalization is crucial and to achieve that, culling insights and actioning business intelligence from your data is necessary. Learn how to best utilize data in creative and successful ways – leave with the keys to success (and pitfalls to avoid).

Engaging shoppers with individualized experiences
Supporting customers with chatbots that provide emotionally intelligent assistance
Integrating better inventory intelligence that keeps customers informed
Pricing that is automated and dynamic for increased competition
Forming the right teams to implement and maintain the necessary data tools

Check out the incredible speaker line-up to see who will be joining Zack.

Download The Latest Agenda