eTail Connect East 2025

May 07 - 09, 2025

Hilton West Palm Beach, FL

Sue Beckett

SVP, Digital Marketing & eCommerce Lovesac

Sue, as SVP of Digital Marketing & eCommerce, leads Lovesac’s digital and direct marketing programs and guides the strategy and operations for the eCommerce customer experience. Previously, she was VP of Global Customer Intelligence with Ralph Lauren. In her tenure with the global brand, she served as the strategic partner in the development and execution of new CRM and marketing initiatives. Sue also spent eight years at FullBeauty Brands as VP of Marketing. Sue has worked with major brands like L’Oreal, Ann Taylor and Conde Nast.

Day Two: Thursday, May 8, 2025

8:55 AM KEYNOTE PANEL: Bridging the Omnichannel Divide: How to Harmonize Digital and Physical for Better Customer Engagement

We’re past the tipping point of an interconnected world. Consumers are on multiple platforms and brands must seamlessly integrate digital and physical to create a cohesive and truly impactful customer experience. Our omnichannel experts will uncover strategies and tactics to help organizations further unify online and offline, leading to deeper customer engagement and stronger brand loyalty.

  • Understanding the omnichannel landscape and the trends that are most important to capitalize on, today
  • Creating consistent branding across channels, but differentiating the
  • Using technology to enhance the shopping experience
  • Measuring the performance of different initiatives and knowing when to change course

Check out the incredible speaker line-up to see who will be joining Sue.

Download The Latest Agenda