John St Juliana

John St Juliana

SVP Marketing MotoSport LLC
John St Juliana

John St Juliana is the SVP of Marketing at Backcountry, where he oversees brand and performance marketing along with P&L ownership for one of the brands in the portfolio. With over 15 years of experience in ecommerce and marketing, John has led functions such as retention, performance marketing, analytics, and brand marketing all with a focus on profitable growth.

Turning Customer Connection into Measurable Impact

4:25 PM Panel Discussion: Making Performance and Brand Marketing Work in Sync to Drive Lasting Impact

How do you drive immediate growth without sacrificing long-term brand value in an era of rapid change and market disruption? In high-growth organizations, marketing teams constantly wrestle with the tension between performance-driven campaigns and brand-building initiatives. This panel brings CMOs and senior marketing leaders together to share frameworks, real-world case studies, and actionable strategies for:

  • Aligning growth and brand priorities to boost revenue and loyalty.
  • Expanding brand presence cost-effectively while diversifying channels.
  • Measuring success across the funnel and balancing short-term vs. long-term KPIs

Check out the incredible speaker line-up to see who will be joining John.

Download The Latest Agenda